News and Reviews

In Defence of Food!

August 07 2009 at 4:01 pm

By Darren Grant: Managing Director of Ireland’s largest online and in-store retailer of organic food. – Main Street, Blackrock, Co Dublin, 01 2781111 http://www.organicsupermarket.ie/

Since the report commissioned by the FSA in England was recently release,  our store has been inundated with what can only be described as ‘organic bashing’, as people struggle to understand what has been said in the media of late.

The report stated “there is no evidence of a difference in nutrient quality between organically and conventionally produced foodstuff”.  The following is our reply to an utterly misleading and infuriating report.

Firstly, the report by the National Centre for Biotechnology Information are not new findings.  It was simply a review of old research documents dating from 1958-2008.  Out of this they examined 55 documents and came to the conclusion that past findings (that can be 50 years old) showed that nutrition levels were the same in food that is produced organically and non-organically.

The key word here that is causing the issue is “nutrition” levels, that is, the amount of nutrients the plants hold to support life.  The report has been misconstrued so that people are saying organic food is just has healthy as conventional food.   This report is deeply flawed, as it fails take into account the levels of pesticides, hormones, fertilisers, antibiotics etc, that are contained within your food.  This is where the real question of “health” differences comes in.

The report does acknowledge higher levels of some beneficial nutrients in organic compared to non-organic food (which seems to have been omitted from general publication).  Recording 53.2% more beta–carotene (which is believed to help prevent cancer and heart disease), as well as 38% more flavonoids, 12.7% more proteins and 11.3% more Zinc.

The report also excludes recent EU research by Carlo Leifert Professor (University of Newcastle) whom presented his conclusive findings at last year’s National Organic Conference that organic milk contained 60% more antioxidants and healthy fatty acids then normal milk.

The report omits that nutrients deplete over time from time of harvest. So, surly carrots from Wicklow delivered the next morning to a local shop, are nutritionally higher then carrots flown in from Israel.

These omissions are strange on what seems to be a bias attack on a growing food revolution.  It harps back to the days of sponsored reports from tobacco and alcohol industries insisting their products were harmless, if not even healthy for you.  The giant supermarkets simply don’t what to stock organic food, why? As it is highly perishable, therefore leading to lack of profits.  Remember a red pepper dowsed in preservatives will last a week, alas, a simple organic one only three days.  It’s about profit, not health.

So what is the health benefit of organic if we have conflicting reports on “nutrient levels”?  Well eighty years ago the entire globe ate organically and our societies have been doing so for tens of thousands of years.  Food has changed more in the past 20 years than ever before, food has become a chemical cocktail with the end goal, not being health or nutrition, but profit.  This change in one generation is historically unprecedented – and dizzying!

Parking the nutrition benefits of our vegetables, let’s take a moment to look at other organic food versus non-organic food.  Our daily bread.  We have been making it for all recorded history, yet we have changed its very essence in the past 20 years.  Here are the ingredients of organic bread as listed on the package “unbleached wheat flour, water, yeast, sea salt”.   Here are the ingredients of one of our nation’s best selling daily breads “Wheat flour, Water, Yeast, Salt, Vegetable Fat, Soya Flour, Preservative Calcium Propionate, Emulsifiers, Mono & Di- Acetyltartaric Esters of Mono- & Di- Glycerides of Fatty Acids, sodium Stearoyl Lactylate, Dextrose, Flour Treatment Agent Ascorbic Acid.”  Whoever thinks the later produces a healthier return for their body needs their head examined.

We need to look at the bigger picture of food, organics is not just about fruit and vegetables, it is about what we are mass consuming.  We are the first generation to be obese and malnourished at the same time.  We have become disconnected from food.  Ask yourself have you ever met the farmer that grows your food?   When you cook for yourself at home, you seldom find yourself stretching for the e-numbers, nitrates and trans-fats.  Organic food is about returning to healthy basics.

Strict organic guidelines prevent the use of pesticides and artificial fertilisers.  Instead pests and diseases are controlled using wildlife and, typically, clover is grown to boast nitrogen in the soil in place of fertilisers.

Genetically modified organisms or crops are not allowed under organic standards.  About 99% of non-organic farm animals are now fed GM soya. Common sense says that organic is safe food.

We do not fully understand the effect herbicides and pesticides are having on our health.  Only 20 years ago we were told by the experts that all fats where bad so a western society swapped butter for margarine and this new man made substance called trans-fat was introduced.  A few years later we discover trans-fat is possible one of the worst manmade food additives and the world reverts back to butter. Experts can be wrong.

These chemicals do not undergo full human trials and they have metabolites that are more dangerous than the licensed chemical. All we do is test them on animals and dilute the dosage below the “safe” toxic levels. What about synergistic and long term effects? What about the constituents these chemicals break down to in e.g. hydrolysis/photolysis?  Simply put, many of these chemicals are definite carcinogens, neurotoxins, etc.  That should be a good enough reason for Organic to be healthier.  Organic produce is not covered in a cocktail of poisonous chemicals. The average conventionally grown apple has 20-30 artificial poisons on its skin, even after rinsing.

Organics has very strict controls over antibiotics use in animals.  The problem with conventional food is we now feed our animals on grain (which is sprayed with pesticides (poisons) and chemically enhanced soil), no longer on grass.  Consequently our animals get sick so we pump them with antibiotics. Is it any wonder that mad cow disease, avian flu and more recently swine flu are becoming everyday occurrences?  This is a time bomb waiting for the next generation.

Organic farming has strict controls over environmental issues. In non-organic farming Global subsidised crops of soya and wheat are converting diverse local farms into global industrial fields void of once natural wildlife.

The trillions of dollars spent supporting farmers with subsidies in rich countries have led to higher taxes, worst food (highly processed), intensively farmed monocultures of a few cereals mostly fed to animals and huge over production that has lead to plunging world prices that wreck the lives of poor farmers in the emerging world often creating slave like conditions and leading to a third of the world’s population now living in slums having been driven off the land by industrialisation and cheap imports.

Organic farming creates less pollution from sprays and produces less of the global warming gas carbon dioxide.  Also organic farming support local food, which eliminates air miles.

The issue of expense has been brought up again and again in organic food.  Claims of 60% more expensive are utterly inaccurate.  If you single out fruit and vegetables, there are now marginal differences, in fact our store can be cheaper than non-organic versions of the same food.

If your family is spending €30 a week on fruit and vegetables, and there is a 10% difference in organic food.  That €3 is a wise investment, one less pint in the local at the weekend.  Organic food prices are dropping, the more we buy the cheaper it becomes.  We eliminate transportation cost by buying direct from farmers and we cut out the middle men.  At the moment only 1% of Irish farms are organic, can you imagine how cheap it would be if 50% of farms where organic?

We have lost the true value of food.  In the 1950s, a chicken was a luxury to be enjoyed by most families only on special occasions. Now it’s expected to be cheap and available as a daily or weekly part of our diet, but at what cost to our health and the animals welfare?

Finally there is the issue of taste.  Organic food tastes the way nature intended.  Our generation has become accustomed to e-number enhanced food.  People are unaware that the majority of your strawberries and tomatoes in fact are grown in nitrogen bags and drip fed a cocktail of chemicals, as the chemists grow your food, not the farmer.   Organic food is grown in soil (imagine that), see for yourself taste the difference or at least as your grandparents what real food tasted like.

This is the start of the food revolution, try as they may, to quell it with diversionary and arbitrary reports such as this, but they will not defect the movement.  The war on diabetes, obesity and malnutrition in children has begun and we will not go down without a fight!

By Darren Grant

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We’re featured in The Sunday Business Post

July 12 2009 at 9:53 pm

Sunday, July 12, 2009  By Emma Kennedy

‘I felt food in Ireland was homogenised and saw a definite opening in the market,” says Darren Grant, managing director of Ireland’s first organic supermarket.

His own experiences of shopping weekly at farmers’ markets and being unable to stock up on similar standard products during the week prompted him to leave his job with computer firm Dell and set up his organic supermarket to fill a market gap for foodies seeking consistent access to organic food.

Grant’s organic shop in Blackrock will celebrate its first birthday this week, having opened its doors on July 14 last year. A year on, and with an economy knee-deep in recession rhetoric, Grant is happy that his business is bucking the trend.

‘‘Our fruit and vegetable sales are up 75 per cent on early trading last year,” he says. While he attributes some of this to the natural growth in the business over time, he also sees it as testament to the resilience of the organic market. Recent figures from Bord Bia indicated that organic food sales grew by more than 11 per cent in the last year.

According to Bord Bia’s statistics, the largest area of growth within Irish organics has been the fresh produce market, which is now worth €48million annually. Grant’s experiences back up these statistics, with organic fruit and vegetables representing his biggest selling products.

Next most popular are chilled products, such as dairy and meat products. His customers are also partial to treats, with organic wine and chocolate selling well.

He sources more than 3,000 organic products from 117 suppliers. Where possible, his preference is for Irish food, in order to minimise the air miles that the food has to travel. ‘‘That way you eliminate the middle men and transport costs,” he says.

Aside from the focus on quality produce, Grant’s other main business objective is a reversion to shopping standards of days gone by.

His team of six staff acknowledge regular customers by name and have an in-depth knowledge of food and wine.

Two of his six staff have qualifications in nutrition, while the rest have a passion for food. ‘‘I suppose it’s about bringing old-fashioned values back,” he says.

While a traditional shopkeeper and client model is important to Grant, he also has his finger on the pulse of modern retails trends. A few weeks ago he launched an online store at www.organic supermarket.ie, and provides next-day delivery to all 32 counties. So far, about half of the supermarket’s products are available online. The site is receiving about 250 visitors a day.

He hopes to open a second shop in Dublin before Christmas.

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The ranting of our founder on Spin 103.8fm

July 06 2009 at 5:56 pm

osandspin

The Organic Supermarket’s founder Darren Grant discusses food in Ireland today and gives some advise on buying organic and local and what foods to avoid. Live in studio, Spin 103.8fm, June 2009.

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Hungry for Change?

July 05 2009 at 9:29 pm

Food, Inc. How industry food is making us sicker, fatter and poorer and what you can do about it.  Check out the trailer from this exciting forthcoming cinema release.  This really exposes the truth in what you are eating.  We are delighted to support their noble efforts.

If daily headlines about food poisoning, pollution, labour abuse, and rampant hunger have left you worried or confused about the foods you eat, Food, Inc. provides the facts behind the problems—and shows what you can do to make a difference.

We are the first generation to be obese and malnourished at the same time. Action needs to be taken now. We feel passionate that the industrialised food industry is exposed and are happy to help.  We are offering 20% off the Food, Inc. Book for the month of July.

foodincbook

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Press Release – “11% year on year growth for the Irish Organic sector” Bord Bia 2009.

May 28 2009 at 12:01 pm

Announcing the launch of Ireland’s largest online organic store. Delivery to every county in Ireland

The Organic Supermarket, 2c Main Street, Blackrock, Co Dublin – Press Release May 2009.

Even in these difficult economic times, as retail sales continue to decline, the Irish Organic food sector continues to go from strength to strength.  Bord Bia’s latest Nielsen report states that organic food sales have achieved an impressive 11% year on year growth. It confirmed that organic market is now worth €120m. The Irish organic retail market was estimated to be worth €104 million in 2008 compared with €66 million in 2006 and €38 million in 2003.  This tread clearly illustrates that organic food, much to critics surprise, is rejecting standard retail recessionary patterns.

The largest area of growth within Irish organics has been the fresh produce market, now worth €48m alone.   It has witness an explosive, year on year growth of 31.9%.  This has been assisted by direct routes to market provided by stores such as ours.  This enables elimination of the middle men, reduced transport costs and a fair price which is not a victim of the major multiples.  Retailing of local farm and artisan organic products has led to a reduction in the cost of organic food, increased demand and consequently increased supply.  Independent retail continues to grow as Irish people go back to basics and support good quality, local, wholesome organic food.

We are delighted to meet this demand by expanding our Blackrock operation to include online shopping and next day delivery to all 32 counties in Ireland. We have just launched phase two of our plan to bring organic food to the masses.  We have listened to our customer and responded in kind. Our whole team has been busy photographing and describing all of our 3000+ products, so that the consumer can shop from the comfort of their own home and we can bring good wholesome organic food to every home in Ireland.

Our little organic website has now grown even stronger.  As with the seasons, summer brings new life and new growth. With that, we thought what better time to launch a new and exciting dimension to our ever expanding supermarket! Like our Blackrock shop, our online shop is a little different and we know you will like what you are going to see.

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Opening our doors to all of Ireland!

May 21 2009 at 11:35 am

storelive

After a lot of nurturing, our online store is ready to bring delicious organic food to every home in Ireland.  We are delighted to announce the launch of our online store.  Now you can order from the comfort of your home and we will deliver to every county in Ireland.

Every week we will be adding products and expanding ranges in all departments so keep checking back!. We hope you enjoy using our unique shopping experience and, as always, we look forward to your feedback.

Our advise for today.. “Eat Food. Not too much. Mostly Plants!”

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Online Shop coming any day now

May 15 2009 at 5:24 pm

laptop_onlinestore

We have been busy over the last few months nurturing our little organic website to grow even stronger. As with the seasons, spring brings new life and new growth. With that, we thought what better time to launch a new and exciting dimension to our ever expanding supermarket!

Shortly we will be launching Ireland’s largest online organic supermarket, with delivery to all thirty-two counties in Ireland.

We have listened to our customer and responded in kind. Our whole team has been busy photographing and describing all of our 3000+ products, so that you can shop from the comfort of your home and we can bring good wholesome organic food to every home in Ireland.

Like our Blackrock store, our online shop is going to be a little different and we know you will like what you are going to see.

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What’s in Season

March 20 2009 at 10:59 am

We have just received the photos from our Wicklow farm showing the first Irish seasonal organic produce coming to life.  We are expecting Marc Michel to start harvesting the first crops within the next few weeks. This year our local vegetables will include broccoli, carrots, tomatoes, lettuce, onions to name but a few, and of course, our famous delicious organic potatoes!

March has been a great month for the store! We are constantly introducing new products, in fact, this month we have exceeded 3000 products in store. That is a lot of organic produce all under one roof. We have ten new organic wines coming on board next week. We have introduced a whole range of organic Easter eggs and by the end of march we will be introducing slabs of organic chocolate from the chocolate alchemist….hmmm!

Foods in Season in March include Rhubarb, Leeks, Parsley, Radishes and as their name suggests Spring onions!

We have had Irish Rhubarb in store since last week, this is the perfect time to introduce it into your diet.  It’s actually a vegetable but prepared as a fruit.  With brief cooking and a little sugar it really can be very tasty indeed!

This is an excellent time for Leeks as well.  They are a member of the onion family and are great this time of year in soups or stews.

Parsley is one of the resilient herbs that can withstand a few March cold mornings. Parsley can be used to enhance any savour dish!  The fresh flavour of the green parsley goes extremely well with potato dishes. And remember its good for your skin too and is strong in Vitamin C and K.

Radishes are rich in ascorbic acid, folic acid, and potassium. They are great in  Spring Salads. We have both the red and black Radishes in store at present. They have a crisp texture and a peppery flavour.

Spring onion or scallion, as they are also known, are great in early spring. They are simply a normal onion picked early.  Harvested for its taste, they tend to be milder than other onions and are super in Salads or are a great addition to Chinese and Thai dishes when added at the end of cooking for a crispy spring taste!

Remember we love to hear from you, so please keep those product suggestions coming

:)

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The Organic Supermarket TV3 Interview on Ireland AM

February 10 2009 at 4:28 pm

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Prices are dropping across the entire store.

February 10 2009 at 4:28 pm

Well the good news is our prices are dropping across the entire store.  We have managed to negotiate 120 price reductions in all departments and have pass this saving directly on to you.  In addition to this, if you decide to order a case of any product in the store we can further discount it by 10%.

February, will see even more new product introductions.  We are adding to our Ella’s and Organix ranges of organic Baby Food and we are introducing seven new handpicked delicious organic wines.  We have also just introduced a range of Italian Organic Olives, Stuffed Chilli Peppers, Sundried tomatoes and roasted artichoke from Antica Enotria.

We are expanding our fresh organic fruit and vegetable range with even more seasonal produce.  Remember that, a few of our favourites, go out of season by the end of February, such as Brussels Sprouts, Carrots, Cauliflowers and Turnips.  However, Rhubarb comes into season in February and the following remain in season until at least the end of March; Cabbage, Leeks, Lettuce, Mushrooms, Onions, Parsnips, Potatoes, Spinach and Swedes.  Our March Michel Irish Organic Farm fields have been planted and are growing, we are excitably awaiting our first delivery in March.

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